Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.
David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.
Jonathan Hulford-Funnell says regional differences and challenges are still affecting the cross-border marketer.
Columnist Doug Sacks looks beyond the days of BRIC. Mardi Gras is behind us and so the Lenten season is under way. And it is not just drunken college girls in New Orleans who are showing off their assets. Access to mobile phones and mobile phone technologies among the poorest populations are transforming how business…