Tag: customer loyalty

Five top email campaign opportunities and how to implement them

Post author By Guy Hanson
Post date 7th March 2018

Marketers love email because it works – researchers tell us that open rates, click rates and, most importantly, conversion rates are up and are driving ROI . . . proving that consumers also love it. Yet, surprisingly, some companies are not using this channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance. Check them out:

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Tags brand loyalty, creative, customer engagement, customer loyalty, data hygiene, discounts, email deliverability, email marketing, marketing campaigns, mobile marketing, personalisation, Promotions, TripAdvisor

CRM Data Driven Channels Europe Global Insight UK

Personalised customer loyalty schemes are ‘the route to retail success’ – case study

Post author By Rob Meakin
Post date 27th February 2018

Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.

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Tags Amazon, Amazon Prime, CRM, customer loyalty, customer relationship management, email marketing, mobile apps, online shopping, personalisation, social media

CRM Data Driven Channels Global Insight

Loyalty beyond limits: why incentivising customer behaviour is vital

Post author By William Roberts
Post date 10th January 2018

data gathering, incentivising customer behaviour

Technology is only valuable if you combine knowledge of what you want it to achieve with the ability to interpret what it tells you. So says William Roberts, discussing whether CMOs aiming to bridge the Digital Divide should be optimising data and incentivising customer behaviour by aligning customer understanding with tech strategy.

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Tags Artificial Intelligence, Big data, CRM, customer engagement, customer experience, customer loyalty, data science, Facebook, millennials, personalisation, Snapchat, social media, WhatsApp

Americas Best practice Europe Global Strategy and Management UK USA

Seasonal versus all-year: how to pack a punch in the discounts battle

Post author By Chris Baldwin
Post date 20th December 2017

All too soon, deals won in the discounts battle fought during major retail events such as Black Friday & Christmas fade into last year’s bottom line and marketers turn their thoughts to a new year and fresh battlegrounds! But Chris Baldwin has advice and strategies that will create value for retailers all year round.

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Tags branding, customer engagement, customer loyalty, discounts, events marketing, Lidl, marketing strategy, Promotions, social media

Artificial Intelligence Data Innovation Global Insight

The predictive marketer: winning the battle for the ‘single customer view’

Post author By Joel Christie
Post date 6th December 2017

With brand loyalty and customer attention more scarce than ever, Joel Christie reassures marketers scrambling to gain a competitive advantage, saying accuracy, insights and near-infinite numbers of new consumers are all within reach. If you are struggling to interpret reams of data to achieve personalisation, there’s a key to creating the single customer view – AI and the predictive marketer.

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Tags AI, Artificial Intelligence, branding, customer data, customer loyalty, personalisation, Single Customer View, social media

Europe Global Insight Strategy and Management UK

Changing role of chief marketing officer – who is the CMO of the future?

Post author By Jamie Matthews
Post date 22nd November 2017

The modern CMO must shine in an ever-changing and increasingly challenging workplace, in a role that is in a constant state of flux. Essentially, it’s because of Big Data – customer expectations and technological innovation are combining to pile the pressure on marketers to showcase skills that were never required of them just a few years ago. How do they feel and how do they cope? Jamie Matthews shares some expertise and some survival tips:

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Tags Big data, chief marketing officer, customer experience, customer loyalty, data innovation, digital transformation, innovation, innovation strategy, ROI, social media, VR

Best practice Global Strategy and Management

Selling to Generation Z: what brands can learn from online fast fashion

Post author By Katie Woodhead
Post date 4th October 2017

From product selection and presentation through to search, filtering and promotions, retailers such as ASOS, Missguided and PrettyLittleThing are top of the class when it comes to speaking to Generation Z. As these technologically fluent post-millennials enter the world of work and start to purchase from a wider range of brands, how can retailers tempt them across their virtual front door? Katie Woodhead examines lessons other brands can learn from the online fast fashion fraternity in communicating with the twentysomethings –
the next generation of consumers.

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Tags branding, customer engagement, customer experience management, customer loyalty, demographics, e-retailing, influencer marketing, luxury brands, marketing strategy, millennials, mobile, mobile apps, social media, voice search

Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

Post author By Pini Yakuel
Post date 28th September 2017

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

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Data Driven Channels Europe Insight UK

Measuring the happiness factor: how brand loyalty stats stack up

Post author By Ben Pask
Post date 7th September 2017

Pharrell Williams sang about being Happy back in 2013 and topped the charts in 35 countries – and that’s an ‘earworm’ that marketers should take on board long-term, researcher Ben Pask says, since the customer’s pursuit of happiness can drive brand loyalty. So, are your loyalty stats reflecting lots of happy customers? If not, why not?

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Tags CRM, customer loyalty, data capture, marketing campaigns

Americas Data Driven Channels Europe Global Insight UK USA

Real-time marketing can benefit your business – here’s how

Post author By Anthony Botibol
Post date 1st September 2017

Consumers demand immediacy – they want their chosen product/service promptly and they want brands to respond to their demands NOW! That means real-time marketing is essential. But how and when is it appropriate? Anthony Botibol has advice on speedy personal service.

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Tags CRM, customer loyalty, marketing strategy, personalisation