Author: Joel Christie

Joel Christie is responsible for ensuring Sizmek commercial teams build and maintain close relationships with the company's top clients, as well as managing Peer 39 across EMEA. Overseeing a pipeline of new sales opportunities and all activity between the business and some of the world's largest media agencies, his role is pivotal to Sizmek's revenue generation and success.

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Artificial Intelligence Data Innovation Global Insight

The predictive marketer: winning the battle for the ‘single customer view’

data technology, predictive marketer

With brand loyalty and customer attention more scarce than ever, Joel Christie reassures marketers scrambling to gain a competitive advantage, saying accuracy, insights and near-infinite numbers of new consumers are all within reach. If you are struggling to interpret reams of data to achieve personalisation, there’s a key to creating the single customer view – AI and the predictive marketer.

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