Research shows that online shoppers often ditch their potential order if delivery charges seem too high – so can free delivery help win back those consumers? And how can smaller businesses afford to absorb the cost? Mark Bigley has some advice.
Testimonials, opinions, social proof – call them what you will, but consumer reviews are on the up when it comes to what influences a business’s potential customers. Whether fake or fair, people are reading and acting on these online reviews. Here’s a careful look at the latest trends and how consumer trust is measuring up:
So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But which platform is right for your business? What are you looking to do and what do you want to achieve? No matter what your objective is, there are three main contenders in the marketplace, according to Bob Dearsley, that he distinguishes above the rest. But which one do you choose? Read on for his answer!
Social media has been one of the defining elements of our new generation. There’s no denying its power: we’ve seen nearly every aspect of our lives altered, from something as simple as staying connected to old friends, to affecting election results. But marketers remain unclear how to prove the business worth of social – and how to track social media ROI. Here’s how to dig into the data and keep tabs on it all . . .
In the run-up to the busy festive season, how can savvy social marketers outshine their competitors, get their cash tills ringing heartily and therefore enjoy a very merry social media Christmas? Rafferty Gifford has some ideas and examples of social strategies that can work:
Search engine optimisation – are you making the most of your SEO data? Vanity metrics just eat away at budgets! So don’t just passively gather it in, in endless reams – marketers need to be actually analysing and harnessing SEO data for it to be of use; making improvements and realigning your strategy. Here’s how:
Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW:
How do brands driving e-commerce sales entice browsers and get their products ‘off the shelf’, given the vast array of competition and the mundane way many products are displayed in the sterile online shop environment? Behavioural science is the key for brands facing that problem, says Andrew Watts, and marketers and their brands should master that science in order to win sales. Here’s how it works:
Many consumers use their smartphones to shop, so it makes sense for marketers to know where all that traffic is going and where to concentrate their mobile marketing efforts. Measure mobile traffic usage in real time, says Karthik Reddy, monitor the constantly changing statistics of companies that do business through mobile data – such as the amount of Google searches worldwide on mobile devices; the amount of WhatsApp messages sent; the amount of products purchased on mobile devices from Amazon marketplace sellers. Check out the ever-changing infographic, here:
Customers post good and bad opinions of products and services – and they also share witty and sarcastic opinions. All of which have been notoriously difficult for brands to measure. Sentiment analysis in the social listening world has not enjoyed the best of reputations as a lack of any advanced technology has meant that accurate results have depended on a process of repetitive, tedious and time-consuming manual tagging of documents. As a result, many brands tend to sideline sentiment indicators in their reporting. Now all that is set to change, says Richard Sunley. Machines have been learning how to fathom irony . . .