Author: Gareth Simpson

Gareth Simpson has worked in digital for almost a decade as a technical SEO, recently setting up his own content agency, Seeker, that focuses on outreach. He is a passionate advocate of community-led content and SEO synergy.

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Best practice Data Driven Channels Global

How to bridge the gap between gathering & harnessing SEO data

harnessing SEO data
Image credit: Pixabay.com

Search engine optimisation – are you making the most of your SEO data? Vanity metrics just eat away at budgets! So don’t just passively gather it in, in endless reams – marketers need to be actually analysing and harnessing SEO data for it to be of use; making improvements and realigning your strategy. Here’s how:

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