Tag: SME

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Data Management Global Insight Strategy and Management

The data scientist, examined – addressing the talent gap in data analytics

data management, data scientist

It is now generally agreed that the process of analysing data is key to successful marketing. Collecting data from happy and consenting customers is fine, but putting that data to good use – identifying trends, optimising campaigns and examining effectiveness in detail – is still a skill that many marketing departments lack. How skilled is your data scientist? …What’s that? You don’t have one, just a regular marketer trying to keep all the balls in the air (and dropping a few)? Find out why the science of data is so important – as is the need to fill that specific role.

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Data Driven Channels Global Insight Marketing Automation

What marketing automation platform is right for your business?

Marketing automation platform

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But which platform is right for your business? What are you looking to do and what do you want to achieve? No matter what your objective is, there are three main contenders in the marketplace, according to Bob Dearsley, that he distinguishes above the rest. But which one do you choose? Read on for his answer!

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Africa CRM Data Driven Channels Europe Insight MENA UK

Infographic: What’s the true value of CRM for SMEs across EMEA region?

CRM predictive anlytics

Don’t underestimate the value of CRM: across the EMEA region, smaller businesses are realising its measurable benefits, driving growth. New research examining business processes and the customer journey has resulted in this infographic.

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