Ramp up your professional performance and avoid the business ‘groove or grave’ by taking some tips from motivational speaker and business growth expert Royston Guest – who recommends you set the bar at around 100ft high!
If you are thinking of starting up on your own, here’s the advice you need for start-up success. Four sages – their fingers firmly on the pulse of the business world – share with us their thoughts on key things to bear in mind in order to successfully build and grow a business this year.
All too soon, deals won in the discounts battle fought during major retail events such as Black Friday & Christmas fade into last year’s bottom line and marketers turn their thoughts to a new year and fresh battlegrounds! But Chris Baldwin has advice and strategies that will create value for retailers all year round.
All digital marketers are becoming direct marketers. So says Phil Andrews here, as he examines the evolution of what he calls Direct Marketing 4.0 and decides that a combination of digital and direct disciplines are the way forward – a collaboration that will drive effective use of tight marketing budgets, win engaged consumers and increase sales. It’s a future where great creative is driven by insight and data.
Are you aiming to deploy a successful social media strategy next year? As 2017 draws to a close, social media expert Luan Wise shares her marketing checklist for 2018 and reasons why it’s futile to focus on future trends.
The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:
Research shows that online shoppers often ditch their potential order if delivery charges seem too high – so can free delivery help win back those consumers? And how can smaller businesses afford to absorb the cost? Mark Bigley has some advice.
The rise of Influencer Marketing 2.0. At the recent Wave 2017 conference, thought-leaders like Brian Solis laid out why we must move to a new model for influence and advocacy and how to make the most out of your ‘people channel’. We summarise the main talking points and look at what best practice influencer marketing should look like in 2018.
Rakuten Marketing research has found that UK marketers are willing to pay large sums to social stars and ‘influencers’ – but 86% of marketers admit they aren’t entirely sure how the fees are calculated and 38% don’t know if that layout is actually driving sales. Despite this, spend on influencer marketing is on the rise. James Collins studies the stats behind this latest trend in celebrity marketing and tots up the value.
Research shows 62% of UK smartphone users ‘can’t live without a smartphone’ – which makes this device a powerful channel for marketers aiming to engage with consumers in the run-up to the biggest holiday event of the year. So how mobile is your marketing strategy? Have you optimised your business showcase for mobile? Is the shopping experience you offer via mobile swift and simple? Don’t leave it any longer – here’s a checklist of holiday marketing ideas to action NOW: