Luan Wise’ award-winning book, ‘Relax! It’s Only Social Media’ is available from Amazon, and the companion 2018 social media planner – a step-by-step guide to developing a social media plan – is available from her website: www.luanwise.co.uk
Luan Wise is a chartered marketer with more than 15 years’ experience. In 2009, Wise discovered social media and hasn’t put her smartphone down since. She was recognised as one of the top five female marketers in the UK for the #LinkedInBestConnected social campaign in 2015. Subsequently, she was signed up to write and deliver content for LinkedIn’s online learning platform, Lynda.com. Her engaging tutorials have been viewed more than 140,000 times and new courses will be released in early 2018. To provide talks, training and one-to-one support for businesses, contact her on (0)1242 420597 or email sayhello@luanwise.co.uk
Are you aiming to deploy a successful social media strategy next year? As 2017 draws to a close, social media expert Luan Wise shares her marketing checklist for 2018 and reasons why it’s futile to focus on future trends.
There have been plenty of cases where vexed staff have criticised employers on social media – but what can companies do to prevent ‘brand-bashing’? Award-winning author Luan Wise says the key is in setting up an effective social media policy – here’s her strategy on limiting potential damage.
Award-winning author Luan Wise continues her series on social media and how businesses can leverage it for optimal effect. Here, she says marketers should learn to stand in their customers’ shoes in order to truly understand their target market to successfully win advocates for their brands through social media: it’s the importance of listening.
Well, is there actually a ‘best time’ to post content on social media? Author and expert Luan Wise continues her series looking into social specifics and says that, through trial and measurement, you will find that certain days of the week and times of day provide more engagement than others.
Author and social media expert Luan Wise continues her series of articles for GMA readers – a step-by-step guide to using social media correctly to enhance your business.
The way customers and companies interact is changing and online conversations take place in real time, 24 hours a day. It’s only social media . . . so relax and enjoy the benefits of aligning it to your strategic objectives.