The Global Marketing Alliance

Tag: PPC

The most common reasons why your last AdWords campaign failed, Make it RIGHT!

Post author By Natalia Selby
Post date 3rd August 2017

PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.

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Tags digital marketing, Google Search, marketing campaign, marketing strategy, mobile search, online advertising, paid ads, pay-per-click, PPC, Search engine marketing, search engine optimisation, website analytics

Data Driven Channels Global Insight Mobile

Mobile search: data driven tips to optimise your marketing

Post author By Sally Hooton
Post date 30th May 2017

Increasingly, smartphone users act on impulse, using mobile search before calling or visiting a company or organisation – leverage these ‘micro-moments’ by ensuring your website is fully optimised and potential customers smoothly engaged. Here are 3 steps to make sure your data driven mobile marketing campaign is a success:

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Tags customer engagement, Facebook, location marketing, PPC, smartphones, social media