Natalia Selby is the marketing co-ordinator at Mediahawk. With more than 10 years of experience in analytics, content management and e-commerce, she helps businesses get the most from their online marketing.
Natalia Selby tells how to assess whether your marketing is really working well for your business; she describes three simple strategies for checking and calculating campaign performance to ensure best use of budget and highest eventual ROI.
PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.