The Global Marketing Alliance

Tag: OOH

Events marketing unwrapped: lessons from a look-back at festive advertising success

Post author By Josh Krichefski
Post date 13th February 2018

The success and failures of last year’s Christmas advertising campaigns are now available for all to compare and here, Josh Krichefski takes a look back at which advertisers delivered some real crackers, what brands can learn from the winners and losers – and what they should put on next year’s Christmas list to ensure their festive advertising success.

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Tags Christmas, events marketing, marketing campaigns, OOH, TV advertising

Case Studies Data Driven Channels Europe UK

Search engine’s out-of-home campaign rolls out UK tram wrap

Post author By Sally Hooton
Post date 7th January 2016

Travel search engine KAYAK.co.uk has deployed the first ever UK commercial tram wrap on Manchester’s Metrolink, with the European Out Of Home (OOH) ad business Exterion Media. Planned and booked by Blue 449 and Kinetic, the campaign is running across Greater Manchester’s Metrolink network this month and into February, reaching key stops throughout the city centre and…

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Tags marketing campaign, OOH