Tag: digital marketing

Time to stop drowning and start riding the Big Data wave

Post author By Bart Omlo
Post date 19th March 2018

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, customer experience management, digital marketing, machine learning, personalisation, user experience

Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

Post author By Alex Vaidya
Post date 16th March 2018

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Tags AI, Artificial Intelligence, branding, customer experience, customer experience management, customer journey, customer loyalty, digital marketing, e-retailing, machine learning, marketing campaigns, personalisation

Best practice Data Driven Channels Europe Global UK

#NoFilter along the red carpet: should live events embrace a social media switch-off?

Post author By Hannah Farrell
Post date 26th February 2018

How many times have you sat behind someone at a major event whose mobile phone is aloft, masking your view, streaming the content to an absent audience? Live events – such as conferences, fashion shows and concerts – should ideally be a mix of physical and digital experiences, says Hannah Farrell – hugely aware of the value of social media for events promotion. But how would brands and events organisers balance the wider and welcome sharing of their content with a sympathetic social media switch-off for real-world events’ ticket-holders? It’s not a quandary, if applied in the right way…

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Tags augmented reality, digital marketing, events marketing, Facebook, Instagram, mobile, mobile technology, smartphones, Snapchat, social media, twitter, virtual reality

Asia-Pacific China Global Insight Strategy and Management

Optimising festival time in China: digital & events marketing strategies

Post author By Elspeth Cheung
Post date 9th February 2018

Chinese New Year falls on Friday February 16 this year and we leave the rooster and move into the year of the dog. But alongside this traditional celebration, the Chinese calendar is now filling up with new events that are designed to entice consumers into shopping and spending. Elspeth Cheung identifies the best digital & events marketing strategies for festivals new and old.

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Tags china, China Singles’ Day, Chinese New Year, digital marketing, events marketing, m-commerce, mobile

Africa Americas Argentina Asia-Pacific Brazil Europe France Germany Global Insight Kenya Latin America South Africa Strategy and Management UK USA

Native advertising 2020 – 5 global futures for a format on the rise

Post author By Dale Lovell
Post date 5th December 2017

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Global spending on native ads is predicted to hit $85.5bn a year within the next two years; it’s a format that is deemed to offer a more appealing and engaging user experience and is thus rapidly growing in popularity among marketers and brands – likely to overtake banner ads as the field leader in display advertising. Here’s a glimpse into tomorrow’s digital ad world and what the more creative, relevant and editorially compelling native advertising 2020 could add up to.

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Tags advertising, banner advertising, content marketing, customer experience, digital marketing, display advertising, e-commerce, mobile, mobile ads, online advertising, TV advertising

Data Strategy Europe Global Insight UK

Get smarter data insight: combine depth of direct with digital dynamism

Post author By Phil Andrews
Post date 27th October 2017

Data engagement science, smarter data insight

Dubbed ‘Direct Marketing 4.0’ and ‘Data Directed Marketing’, smarter data insight is achievable if you follow that modern approach, says Phil Andrews. Here, he describes the process required to take advantage of real-time digital markets; combining the depth and rigour of direct marketing with the reach, personalisation and real-time dynamic approach of digital.

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Tags Artificial Intelligence, data analysis, data analytics, data insight, data management, data strategy, digital marketing, direct marketing, machine learning, marketing automation, predictive analytics, targeting

Best practice Europe Global Legal & Compliance Strategy and Management UK

Online brand safety: how to protect your investment in digital

Post author By Richard Foan
Post date 21st September 2017

Marketers want to know that their investments in digital advertising are protected against fraud and ads appearing on illegal or inappropriate websites. JICWEBS’ chairman Richard Foan explains what steps towards ensuring online brand safety have been taken by the industry.

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Tags ad fraud, advertising, branding, digital marketing, legal and compliance, marketing strategy, online advertising, web analytics

Americas Data Innovation Global Insight Machine Learning USA

60s sexism to ‘noisy’ noughties and beyond: how the ad world changed after Mad Men

Post author By Dale Lovell
Post date 24th August 2017

Ten years on from the first airing of the hit TV series Mad Men, about a ‘golden age’ of advertising – a world of sexism, racism, hard drinking and even harder smoking – Dale Lovell looks at how the ad world changed after Mad Men and why the modern era of technology, appropriate data targeting and creative must coexist in order to maximise today’s advertising campaigns.

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Tags ad blocker, ad-tech, advertising, AI, Artificial Intelligence, consumer behaviour, customer experience management, data segmentation, digital marketing, machine learning, Mad Men, marketing campaigns, personalisation, smart devices, TV advertising, user experience

Data Driven Channels Global Insight

How luxury brands are mastering social content

Post author By George Aliferis
Post date 14th August 2017

Luxury brands are mastering social content, using it as a powerful vehicle to drive brand awareness and consumer engagement. George Aliferis has studied the types of content and platforms used by brands such as Chanel and displays his results along this catwalk:

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Tags Burberry, Chanel, content marketing, digital engagement, digital marketing, Dior, e-commerce, Facebook, Gucci, Instagram, Louis Vuitton, social media, Tiffany, video marketing, YouTube

Data Driven Channels Europe Global Insight UK

The most common reasons why your last AdWords campaign failed, Make it RIGHT!

Post author By Natalia Selby
Post date 3rd August 2017

PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.

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Tags digital marketing, Google Search, marketing campaign, marketing strategy, mobile search, online advertising, paid ads, pay-per-click, PPC, Search engine marketing, search engine optimisation, website analytics