Tag: China Singles’ Day

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Asia-Pacific China Global Insight Strategy and Management

Optimising festival time in China: digital & events marketing strategies

China: digital & events marketing

Chinese New Year falls on Friday February 16 this year and we leave the rooster and move into the year of the dog. But alongside this traditional celebration, the Chinese calendar is now filling up with new events that are designed to entice consumers into shopping and spending. Elspeth Cheung identifies the best digital & events marketing strategies for festivals new and old.

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Americas Asia-Pacific China Global Insight Strategy and Management USA

Event marketing & the world’s biggest online shopfest: China Singles’ Day

event marketing

It takes place after Halloween and just before Black Friday/Cyber Monday; this major event marketing opportunity has taken off in China, with e-retailers battling to provide the best discount deals for the world’s largest audience – China Singles’ Day, 11/11, is a vast e-shopfest . . . here’s how it works:

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