The Myndset Company is a boutique agency providing specialised services on branding and digital strategy. Minter Dial is a renowned international speaker and former member of the Worldwide Executive Committee of L'Oreal Professional Products Division, where he worked for 16 years in four countries. He creates bespoke executive programs designed to activate brand and digital strategy. Clients of the Myndset include Orange, Kering, Remy-Cointreau, LVMH, L’Oréal, LaRedoute, Samsung, Tencent, Google, Credit Mutuel, Total, GDF-Suez and Publicis. A storyteller who enjoys exploring the diversity of media formats, Minter Dial is the author and producer of the award-winning WWII documentary film, The Last Ring Home, which aired in North America (PBS), Australia and NZ (History Channel). His latest book, ‘Futureproof, How To Get Your Business Ready For The Next Disruption’ (Pearson Publishing) co-written with Caleb Storkey, CEO of Storkey Media (storkeymedia.com), launched in September 2017. Dial is non-executive board director of ECV Paris and previously of Lastminute.com Group.
The arrival of the digital age has flummoxed many marketers – some of whom still call decade-old technology (such as smartphones) new tech. Three-quarters of the web’s sites are inactive, full of graveyard content, and there’s a deluge of data as yet unprocessed. Get with it and pick up the pace, says author Minter Dial; don’t let your business get left behind. Look to the future . . .