Author: Sylvia Jensen

Sylvia Jensen is currently the vice-president of EMEA marketing at Acquia and is responsible for creating a marketing strategy and execution plans to accelerate Acquia’s growth in key markets, using data-driven insights.
Over the last 20 years, she has held various marketing roles for technology companies such as Oracle Marketing Cloud, Eloqua, Coremetrics, WebEx and Palm. She thoroughly enjoys the art and science that technology plays in helping marketers develop, deliver and manage amazing digital customer experiences every day.
Sylvia Jensen holds a BA in Political Economy from the University of California, Berkeley, and an MA in International Business from the University of California in San Diego. Follow her on Twitter: @smajensen.

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Americas Eastern Europe Europe Global Insight MENA Strategy and Management UK USA

Digital strategies: senior marketers – you’re being way too optimistic!

digital strategies

Research by Acquia has exposed a huge gap between digital strategies and their execution, with senior marketers in large organisations being blindly optimistic and setting unrealistic expectations for their company’s digital ability. But Sylvia Jensen believes it’s not just a lack of skills or budget holding large organisations back, it’s also not having the right technology in place. She says brands need to be embedding digital within the culture of the business, rather than viewing it simply as a ‘tool’.

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Europe Global Insight Strategy and Management UK

Biggest digital marketing barrier ‘is still internal cultural resistance’

digital optimisation digital marketing barrier

Company ethos is holding back an effective digital strategy, new research from Acquia has shown. Half of the heads of digital polled claim they lack support from team members and those in other departments and 37% say even their own boards are adding to this digital marketing barrier. So how can they move on from the ‘old way of doing things’ to drive their businesses more effectively? Certainly, they need to jump on modern trends like personalisation and multi-channel marketing by learning about their website visitors – and they should keep content up to date so they can generate more engagement and thus more revenue. Sylvia Jensen has more detailed advice:

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