Do you use a celebrity or the girl next door to share your marketing message and win share of voice within your target marketplace? The tone you take is telling, as research shows, says Stephanie Ciccarelli.
Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:
SEO – Search Engine Optimisation – is one of the greatest tools that online marketing offers, but it can work for or against you. It all comes down to your knowledge of the SEO rules and standards that apply to all sites on the internet, even the best-known ones. Abide by these rules and watch your rankings soar – ignore them at your peril:
Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:
Brands aim to truly connect with their audiences and UGC is proving to be an excellent way of engaging existing and potential consumers. But does your brand know the rules? Do you understand user generated content licensing regulations? Avoid a litigious path of potential banana skins, says Simon Banks at Lobster – get to grips with the rights and wrongs of using UGC.
Author and social media expert Luan Wise continues her series of articles for GMA readers – a step-by-step guide to using social media correctly to enhance your business.
Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.
The marketing ‘funnel’ is a neat way to demonstrate how people go on a journey when we market to them, but is no representative of how humans work or behave. So, rather than obsessing about each stage of that F word, shouldn’t we be thinking more about how we optimise our ‘Content’?
Don’t let your carefully created digital content languish unseen on your website – use social walls to help you get the attention you deserve. Here’s how.