Tag: AI

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Online shop expertise shows how marketing could look ‘the day after tomorrow’

online shopping case study , gift shopping online, customer reward

The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:

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Artificial Intelligence Data Innovation Global Insight

The predictive marketer: winning the battle for the ‘single customer view’

data technology, predictive marketer

With brand loyalty and customer attention more scarce than ever, Joel Christie reassures marketers scrambling to gain a competitive advantage, saying accuracy, insights and near-infinite numbers of new consumers are all within reach. If you are struggling to interpret reams of data to achieve personalisation, there’s a key to creating the single customer view – AI and the predictive marketer.

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Data Management Global Insight Strategy and Management

The data scientist, examined – addressing the talent gap in data analytics

data management, data scientist

It is now generally agreed that the process of analysing data is key to successful marketing. Collecting data from happy and consenting customers is fine, but putting that data to good use – identifying trends, optimising campaigns and examining effectiveness in detail – is still a skill that many marketing departments lack. How skilled is your data scientist? …What’s that? You don’t have one, just a regular marketer trying to keep all the balls in the air (and dropping a few)? Find out why the science of data is so important – as is the need to fill that specific role.

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Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

artificial intelligence ideas

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Data Driven Channels Global Insight

Put​ ​context​ ​at​ ​the​ ​heart​ ​of​ ​social​ ​media​ ​sentiment​ ​analysis

sentiment analysis

Customers post good and bad opinions of products and services – and they also share witty and sarcastic opinions. All of which have been notoriously difficult for brands to measure. Sentiment​ ​analysis​ ​in​ ​the​ ​social​ ​listening​ ​world​ ​has​ ​not​ ​enjoyed​ ​the​ ​best​ ​of​ ​reputations as a ​lack​ ​of​ ​any​ ​advanced​ ​technology​ ​has​ ​meant​ ​that​ ​accurate​ ​results​ have​ ​depended​ ​on a​ ​process​ ​of​ ​repetitive,​ ​tedious​ ​and​ ​time​-consuming​ ​manual​ ​tagging​ ​of​ ​documents.​ ​As​ ​a result,​ ​many​ ​brands​ ​tend​ ​to​ ​sideline​ ​sentiment​ ​indicators​ ​in​ ​their​ ​reporting.​ ​Now​ ​all​ ​that is​ ​set​ ​to​ ​change, says Richard Sunley. Machines have been learning how to fathom irony . . .

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Artificial Intelligence Data Innovation Global Insight

AI-enabled insight set to transform affiliate marketing

AI-enabled insight, creativity – leverage AI

Collecting and analysing marketing data takes humans a long time, but AI-enabled insight instantly identifies data patterns and enables marketers to match people to the products/services they want, at the right time and at top speed. So is 2017 the year AI becomes the age of acceptance for marketers?

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Data Innovation Global Machine Learning Next Practice

Digging into big data: how deep learning can unlock marketing insights

deep learning
Web analytics concept - Multicolor version

The news is full of how artificial intelligence will transform the world around us, but as marketers, how will it impact our industry specifically? Here we explore why one technology in particular holds a lot of promise for data-driven marketing. Because in all that big data we produce, there are countless hidden insights that we’re missing every day — and deep learning is the key to unlocking them.

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Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

online marketing science, free delivery

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

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Artificial Intelligence Data Innovation Global Next Practice

AI insight: ‘moments that matter’ are no use without the merchandise

AI insight, expert ABM

For too long, brands have focused on the who and the where of advertising and, along the way, have lost sight of the ‘what’. In today’s AI insight driven world, technology is at the forefront of helping put the right ads in front of the right people at the right time. Rocket Fuel’s Joe Peters looks at how dynamic creative optimisation is helping to end the guesswork.

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Data Strategy Global Insight Strategy and Management

How to adjust your vision of new tech, data marketing and business growth

new tech

The arrival of the digital age has flummoxed many marketers – some of whom still call decade-old technology (such as smartphones) new tech. Three-quarters of the web’s sites are inactive, full of graveyard content, and there’s a deluge of data as yet unprocessed. Get with it and pick up the pace, says author Minter Dial; don’t let your business get left behind. Look to the future . . .

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