Despite all the buzz around beacon technology as the new and exciting frontier of customer engagement, are marketing messages and promotions sent as part of a pre-existing transactional conversation still more effective and less intrusive?
The way consumers like to shop is rapidly changing. Following a huge boom in online shopping, many consumers are now turning to apps for their retail therapy. If developed well, apps can help retailers to connect and engage with shoppers on a whole new level. But are brands creating apps that truly cater to their customer’s preferences? Here, Nick Black examines how retailers can ensure that apps are developed and marketed to full effect.
A study by Juniper Research has found that machine learning is likely to lead to an era of ‘fully personalised’ ad delivery.
Big data, artificial intelligence analytics and connectivity are driving Fintech revenue, report reveals.