Tag: AI

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Global Insight Strategy and Management

Think less digital transformation, more digital optimisation

digital optimisation digital marketing barrier

Organisations are aiming to futureproof and broaden their own technology landscape– but they should avoid focusing on innovation for innovation’s sake, says Tomas Salfischberger. When it comes to marketing technology, make the most of what you’ve got – deploy digital optimisation instead of re-engineering the entire process. Focus on software that can be integrated into mission critical systems to make sure you are getting the most out of your data; streamlining the customer journey and delivering truly personalised experiences. Here’s how:

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Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

MINT 2018, MINT – GDPR

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

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Artificial Intelligence Data Innovation Global Insight

The pursuit of perfection: AI and modern marketing

AI and modern marketing , Phase 3 of the digital evolution

When it comes to AI and modern marketing the best is yet to come, says Jim Bowes. Forget the cyborg concept, robots could be put to work alongside humans – taking on high-tech tasks such facial recognition, emotional activity measurement and even campaign strategy automation. He says the latest technology will free up creatives and drive hyper-personalisation to improve the conversation with consumers. So what’s not to like?

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Big Data Data Innovation Europe Global Insight Netherlands UK

Time to stop drowning and start riding the Big Data wave

Big Data wave

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Artificial Intelligence Data Innovation Europe Global Insight UK

The power of digital personalisation: how to leverage AI to compete with Amazon

leverage AI

While e-commerce has levelled the selling field, artificial intelligence is propelling e-retail players forward, says Keren Zimmerman. Personalisation is the key to winning customer loyalty and repeat business and brands that leverage AI will turn that key. The technology is now becoming more affordable, so here’s how to compete with the bigger brands and use AI to power your audience data.

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Data Management Global Insight Strategy and Management

Tomorrow’s world today – privacy & technology: the ethics debate

privacy & technology, role data marketing

First, computer cookies as data collectors and now AI, bots and myriad automation – they are all bringing a level of ease and convenience to our lives as consumers; offering targeted ads, using our locations and preferences for relevance, saving us our valuable time. But they also offer unease and concern . . . followers or stalkers, assistants or snoopers? Just how far can technology – and brands and even governments – go when it comes to gathering and using data? It’s all about ethics, says Steven van Belleghem, delving into the great privacy & technology debate.

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Americas Global Insight Strategy and Management USA

The macro and the micro – comparing marketing predictions from a major analyst with practitioners’ plans

comparing marketing predictions, ideal customer journey, maximum basket revenue Marketing strategy article

Are marketers equipped and resourced to deal with major challenges ahead? How will the marketing landscape pan out this year? What’s at the top of a marketer’s wishlist for 2018? What did they get right last year and can build on in the months ahead? Robert Howells checks out the major annual research report from Winterberry (hindsight and predictions) and compares it with comments from Marketo’s community of marketing practitioners. Here’s what he found:

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CRM Data Driven Channels Global Insight

Sales, marketing and blurring the lines: 4 predictions for B2B customer relationships in 2018

In this digital age, modern buyers have often already made their decision before they reach the salesperson. How do companies stay ahead of that trend? Marketers will need to be more involved post-sale, AI-powered solutions must gain traction, marketing content should improve and the traditional B2B salesperson must change, says Andy MacMillan – citing this year as the tipping point in the digitisation of B2B customer relationships.

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Best practice Europe Strategy and Management UK

As UK DMA awards inspirational marketing campaigns, here’s our ‘best of the best’ list

societal marketing, inspirational marketing
Girl hand holding colourful balloons

As the year draws to an end, the UK DMA has staged an awards event in London, giving top accolades to campaigns that have demonstrated inspirational marketing in action. Here’s a look at some of the best ones:

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