Author: Andy MacMillan

Andy MacMillan is CEO of marketing automation company Act-On. Previously, he has held several senior leadership positions, including chief operating officer of the products division at Salesforce and vice-president of product management at Oracle.

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Sales, marketing and blurring the lines: 4 predictions for B2B customer relationships in 2018

In this digital age, modern buyers have often already made their decision before they reach the salesperson. How do companies stay ahead of that trend? Marketers will need to be more involved post-sale, AI-powered solutions must gain traction, marketing content should improve and the traditional B2B salesperson must change, says Andy MacMillan – citing this year as the tipping point in the digitisation of B2B customer relationships.

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