Tag: email

Categories
Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

online marketing science, free delivery

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Strategy Global Insight Strategy and Management

How to adjust your vision of new tech, data marketing and business growth

new tech

The arrival of the digital age has flummoxed many marketers – some of whom still call decade-old technology (such as smartphones) new tech. Three-quarters of the web’s sites are inactive, full of graveyard content, and there’s a deluge of data as yet unprocessed. Get with it and pick up the pace, says author Minter Dial; don’t let your business get left behind. Look to the future . . .

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Data Governance & Security Data Protection Europe GDPR Insight Legal & Compliance Strategy and Management UK USA

The marketing consequences of GDPR – who will be the winners and losers after May 2018?

New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Europe Global Insight Marketing Automation

Marketing automation tools: leaders and rising stars

marketing automation tools

Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Data Management Global Insight Strategy and Management USA

SMBs: what data do you need and how do you get it?

SMBs data

A database is like a garden – it needs continual attention, says Robert Howells. Here, he presents part 2 of his series of articles looking at data strategy and business goals. This one examines requirements for growth of small and mid-size businesses and those SMBs data needs.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Europe Global UK

How to reach and engage older consumers with social media

older consumers

People are living longer and demographics are shifting rapidly, with older consumers switching on to digital. However, being internet-savvy doesn’t mean they are fully confident around social media. Marketers should be aware of the rising ‘silver surfer’ age group, says Phil Aiston, but understand their online behaviour and adjust accordingly when it comes to social marketing.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Case Studies Content Marketing Data Driven Channels Europe Global UK

Mind the inspiration gap: one brand’s love affair with user generated content

user generated content customer experience, mobile, mobile ticketing

Brands need to enable consumers to browse the aisles of an e-commerce site the way they would a physical store, to encourage impulse purchasing – so don’t ‘kill the mood’, give them that emotional experience on your website. Here’s why you should leverage user generated content:

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Global Insight Marketing Automation

Dos and don’ts of integrating CRM with marketing automation

Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Europe Global UK

Keep it real: customer journey research shows human interaction is ‘critical’

customer journey research

Study shows that customers believe live assistance is a necessity: the customer journey research reveals that channel choice and human interaction at key stages will seal the deal when it comes to developing loyalty or even averting defection.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Europe Global Insight Strategy and Management UK

Future-proof your business: 8 trends in B2B marketing to be aware of

b2b marketing

Live-streaming, podcasting . . . is your business getting full potential out of its marketing strategy and leveraging the latest technology? Should you be examining influencer marketing – or returning to print as a way of standing out from the crowd? Here’s some trends to watch out for.

This content is for Free membership members only.
Register
Already a member? Log in here