The Global Marketing Alliance

Tag: consent

The marketing consequences of GDPR – who will be the winners and losers after May 2018?

Post author By Robert Howells
Post date 16th August 2017
1 Comment on The marketing consequences of GDPR – who will be the winners and losers after May 2018?

New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.

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Tags ABM, consent, customer engagement, data management, data marketing, data privacy, data protection, data security, direct mail, email, GDPR, personalisation

Best practice In the News Legal & Compliance Strategy and Management UK

Compliance: consent should be given not taken, says watchdog

Post author By Sally Hooton
Post date 22nd January 2016

“It’s simply not good enough for people to buy and sell data if they have no means of satisfying themselves that the people involved have given consent for the information to be shared in the way proposed.”

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Tags consent, data privacy