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Consumer retention – the complete guide to customer loyalty

By / Sally Hooton / In Partner Content /

We all know that it costs far less to retain a customer than it does to acquire a new one, yet only 15% of companies are more focused on consumer retention. Find out more facts and figures, tips and advice about hanging on to your customers – explore this detailed report.

Consumer retention – the GMA has partnered with Demand Exchange to bring you this latest report from Yieldify.

We marketers love and are driven by customer acquisition – the art of acquiring new traffic, new buyers, new social media fans, new email subscribers and so on. Thus, marketing strategies tend to lean towards acquisition rather than retention.

But are we missing a trick? The probability of selling to an existing customer is 60-70%, therefore it does make sense to invest in retention to boost those numbers, the ones that really matter – sales. So how can marketers engage with these customers to boost their loyalty?

Download this guide to glean actionable advice and learn the tactics you need to acquire in order to maximise your customer loyalty strategy. The report also reveals best practice examples from a range of industries.

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Author: Sally Hooton

Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!