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Best practice Data Strategy Europe Global Strategy and Management UK

Building consumer trust again, post-Cambridge Analytica

Sit up and take notice, says Tim Haynes – the latest news headlines surrounding alleged data misuse will mean even brands that collect and use data ethically and in good faith will struggle to persuade customers to trust them. Here’s some practical advice on building consumer trust – and how to put marketing ‘skulduggery’ firmly into the past.

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