Author: Alison Smith

Maximizer Software is a major provider of CRM solutions that help ambitious companies address their data challenges and grow their business with confidence.
Alison Smith is responsible for all aspects of strategic and tactical marketing at Maximizer as well as providing GDPR compliance support to customers and Certified Solution Providers across the EMEA region.
She has 25 years’ marketing experience spanning traditional and digital, in both the public and private sectors. She offers a unique mix of skills across product development, customer service, sales and graphic design, and is passionate about delivering powerful integrated marketing and communications campaigns that meet business objectives and talk the customer’s language.
Prior to Maximizer, she held the positions of EMEA Marketing Communications Manager at Solarsoft Business Systems and Marketing Manager at SeaZone Solutions Ltd.

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All content Best practice CRM Data Driven Channels Strategy and Management

The 4 cornerstones of Customer Success

Customer success team

A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR new era dawns, changing your marketing for the better

GDPR new era changing law

GDPR D-Day, May 25th, will usher in spring-cleaned and scrupulously hygienic databases, sparkling with freely-given consumer consent, supercharging the effectiveness of your marketing. Alison Smith says this GDPR new era of perfectly targeted customers will result in tangible benefits for the organisations doing business with them. So, what’s not to like? She has advice on how to move forward to deploy the principles of best-ever practice that are about to be enforced.

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