StrategicDB Corporation is an analytics and data cleansing company. Founder Anna Kayfitz has more than 10 years of marketing and analytics experience, with companies such as Oracle Marketing Cloud (previously known as Eloqua), Harlequin Enterprises, Sunwing Travel Group and a few start-ups. She also holds an MBA from a top business school in Canada.
StrategicDB Corporation helps businesses get more from their data – its services include: segmentation modelling, dashboard building, market basket analysis, lifetime value analysis and more. Email: hello@strategicdb.com
A clear data hygiene strategy is vital if your business is operating on a global scale, says Anna Kayfitz – but it’s not an easy task to monitor and maintain international data and to standardise fields and formats. Here are her tried and tested tactics for optimising data management and keeping globalised data pristine.