Tag: CRM

Did your sales crash? Examine your CRM strategies and fight back

Post author By Peter Zeun
Post date 4th January 2018

High street sales figures make grim reading currently, as rising inflation is clearly impacting consumer spending levels. And, with household incomes failing to keep pace, there is little sign of an upturn for retailers – in the immediate future at least. But Peter Zeun argues that in these difficult times, when it is getting ever harder for retailers to persuade consumers to spend their hard-earned cash in store or online, putting in place the right customer engagement and retention strategies is increasingly imperative for any brand. So start now, scrutinise your CRM strategies and take control of the future.

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Tags CRM, customer journey, customer service, personalisation, Single Customer View

Data Driven Channels Europe Global Insight UK

Out of contact, out of touch – so open up your lines of communication

Post author By Chris Robinson
Post date 3rd January 2018

Research shows that more than half of consumers stop buying after a poor customer service interaction and that 95% ‘share’ bad experiences – so what, if anything, are companies doing to stop customers ‘falling through the cracks’ in the multichannel experience brands are offering? And how can they improve that offering? Chris Robinson says they should start by looking to their lines of communication and ensuring their customers can easily reach them.

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Tags CRM, customer experience, customer experience management, customer journey, customer service, personalisation, user experience

Best practice Data Governance & Security Europe GDPR Legal & Compliance Strategy and Management UK

Focus on the merits of GDPR – rebuilding consumer trust

Post author By Keith Carlton
Post date 30th November 2017

For most marketers, 2018 will be a milestone year – the year when their data comes under scrutiny by both regulators and consumers themselves, who are increasingly aware of the value of their personal details and concerned about how they are used. Is your company ready to comply with the changing GDPR? Are your data policies in order? Marketers need to focus on the merits of GDPR and how it will rebuild consumer trust. Here’s what you should be aware of and why you should be preparing now, before the new regulation becomes law in May 2018.

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Tags CRM, customer experience management, data analytics, data privacy, data science, data segmentation, data strategy, GDPR, personalisation

Data Driven Channels Global Insight Marketing Automation

What marketing automation platform is right for your business?

Post author By Bob Dearsley
Post date 27th November 2017

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But which platform is right for your business? What are you looking to do and what do you want to achieve? No matter what your objective is, there are three main contenders in the marketplace, according to Bob Dearsley, that he distinguishes above the rest. But which one do you choose? Read on for his answer!

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Tags CRM, data analytics, marketing automation, personalisation, SEO, SME

Americas Asia-Pacific China Global Insight Strategy and Management USA

Event marketing & the world’s biggest online shopfest: China Singles’ Day

Post author By Sally Hooton
Post date 8th November 2017

It takes place after Halloween and just before Black Friday/Cyber Monday; this major event marketing opportunity has taken off in China, with e-retailers battling to provide the best discount deals for the world’s largest audience – China Singles’ Day, 11/11, is a vast e-shopfest . . . here’s how it works:

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Tags China Singles’ Day, consumer engagement, CRM, customer experience, customer experience management, Halloween

Europe Global Next Practice Strategy and Management UK

Mapping the marketing technology landscape – the Scott Brinker interview

Post author By Craig Hanna
Post date 6th November 2017

marketing technology landscape Scott Brinker

The GMA interviews the creator and producer of the ‘Martech 5000’ annual marketing technology landscape map, Scott Brinker, who is speaking at the forthcoming MarTech Festival in London.

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Tags analytics, CRM, customer journey, machine learning, marketing automation, marketing technology, Search engine marketing, SEO

Americas Data Management Global Insight Strategy and Management USA

Mature companies: what data do you need and how do you get it?

Post author By Robert Howells
Post date 2nd October 2017

Marketing consultant Robert Howells presents the third and final part of his series of articles looking at data strategy and business goals. He has traced businesses from start-up (and discussed data quality being more valuable than quantity), through SMB (examining analytics and scale) and now looks at more established businesses – mature companies’ data and what they should being doing with it as a tactical asset.

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Tags ABM, account-based marketing, B2B marketing, CRM, customer experience, data analysis, data analytics, data integration, data security, data segmentation, data strategy, email, influencer marketing, marketing strategy, personas, programmatic advertising, social listening, telemarketng

Data Driven Channels Europe Insight UK

Measuring the happiness factor: how brand loyalty stats stack up

Post author By Ben Pask
Post date 7th September 2017

Pharrell Williams sang about being Happy back in 2013 and topped the charts in 35 countries – and that’s an ‘earworm’ that marketers should take on board long-term, researcher Ben Pask says, since the customer’s pursuit of happiness can drive brand loyalty. So, are your loyalty stats reflecting lots of happy customers? If not, why not?

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Tags CRM, customer loyalty, data capture, marketing campaigns

Americas Data Driven Channels Europe Global Insight UK USA

Real-time marketing can benefit your business – here’s how

Post author By Anthony Botibol
Post date 1st September 2017

Consumers demand immediacy – they want their chosen product/service promptly and they want brands to respond to their demands NOW! That means real-time marketing is essential. But how and when is it appropriate? Anthony Botibol has advice on speedy personal service.

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Tags CRM, customer loyalty, marketing strategy, personalisation

Data Strategy Global Insight Strategy and Management

Think you have a handle on understanding marketing data? Think again!

Post author By Steve Wexler
Post date 31st August 2017

understanding marketing data, an account-based marketing strategy

Correctly analysing customer data is part of modern marketing strategy. But understanding marketing data and viewing it clearly is not always achievable. Author Steve Wexler explains how to simplify the task.

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Tags Big data, CRM, customer data, customer loyalty, dashboards, data management, data segmentation, data strategy, marketing strategy