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Ditching social media, the risk of playing it safe & AI-driven content

The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.

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Want to make your marketing count? Then dust off “The 4 Great Laws”

Dusty book

It’s easy for marketers to lose sight of what really matters. Creative minds shoot off in all directions, while the plethora of platforms can distract as well as solve. The timeless wisdom of the late Herschell Gordon Lewis ensures you focus your energy where it matters most.

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