Author: Phillip Othen

Senior Content Writer at New Statesmen Media Group and experienced editor and content strategist. He has previously worked for Microsoft, Vodafone and Verizon Media in a range of content roles.

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Best practice Insight

Building brand awareness: Companies reveal their strategies

New research from LinkedIn reveals that at any one time, 95% of B2B buyers are not in the market for the thing you are selling – so while all brands want instant results, building awareness will always be key. Whether you are selling carpets, photocopiers, technology or trucks – these are big purchasing decisions which…

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All content Artificial Intelligence Data Driven Channels Data Innovation Machine Learning Marketing Automation Next Practice

Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

AI machine learning robot

AI, machine learning and “propensity modelling” are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a “robo-journalist” filing 50 articles-a-week.

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