This month we feature Gartner’s prediction for the metaverse and what it means for marketers, consider the role that shapes play in conveying feelings and ideas, and explore the importance of humility and empathy in marketing.
In this month’s issue, we look at a rather wonderful example of gamification by WHSmith, consider whether crowbarring lofty ideals into products is always such a good idea, and highlight the importance of having an innovation strategy.
The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.
Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via ’emotional search’, the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.
Learn from KFC Spain’s brazen taste test, get involved in marketing’s attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.