Author: Rob Bennett

Rob Bennett is CEO of rehab, a leading creative technology company that specializes in delivering 1:1 consumer experiences for today’s premium brands. Prior to rehab, Rob worked with Samsung and oversaw the launch of their SmartThings and Connected Home products. He is a passionate advocate for moving marketing beyond the status quo of conventional advertising.

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AI won’t save the ad industry, but it can redefine marketing

AI save ice hockey

Advertisers are tripping over themselves to grasp the opportunity that AI and machine learning offer. But do they know what they’re doing? Rob Bennett, CEO at rehab, gives his verdict on the future of AI in advertising and how forward-thinking companies are using AI to improve engagement with customers.

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