The Global Marketing Alliance

Category: Artificial Intelligence

Artificial Intelligence spend to see growth of 960% in five years

Post author By Sally Hooton
Post date 18th August 2016

AI predicting consumer choice, artificial intelligence growth

Big data, artificial intelligence analytics and connectivity are driving Fintech revenue, report reveals.

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Tags AI, data analytics, machine learning

Artificial Intelligence Data Innovation Insight UK

Half of consumers want brands to use artificial intelligence, research shows

Post author By Sally Hooton
Post date 5th July 2016

The UK DMA has explored how consumers want to engage with the brands they love, now and in the future.

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Tags branding, customer loyalty, marketing strategy

Artificial Intelligence Data Innovation Europe Insight Next Practice UK

Bring on the Chat Bots, say e-consumers

Post author By Sally Hooton
Post date 23rd June 2016

Consumers regard Chat Bots as the key-holders to speed, unlocking immediacy and convenience in online services, survey reveals.

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Tags customer service, virtual assistants

Artificial Intelligence Data Innovation Global Next Practice UK USA

Opportunities in the ‘Age of Artificial Intelligence ’

Post author By Sally Hooton
Post date 29th May 2015

When it comes to marketing, AI will continue to impact the sector in two ways. Firstly, the types of jobs marketers will do and, secondly, the way campaigns are conceived, run and measured.

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