Author: Andrew Morsy

Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever.

Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core…