The Global Marketing Alliance

Tag: content writing

Are you suffering from Ponderous Writing Syndrome?

Post author By Herschell Gordon Lewis
Post date 2nd February 2022

Ponderous writing is lazy writing. Instead of digging beneath the true meaning of words, it’s easier to combine abstract language with industry terminology. Herschell Gordon Lewis warns against developing this syndrome in his own inimitable way.

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Tags content writing, copywriting, copywriting tips, herschell gordon lewis, marketing copy

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Ditching social media, the risk of playing it safe & AI-driven content

Post author By Mel Dixon
Post date 7th December 2021

The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.

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Tags AI, content writing, global marketing, global perspectives, machine learning, marketing tips, marketing trends