Editor and freelance writer wading his way through the world of data. One step at a time. Interested in data driven marketing insights supported by... data.
There is a litany of poor marketing and advertising practices remembered in a new survey from the New Statesman Media Group (New Statesman, Press Gazette, sustainable luxury lifestyle and ESG publishers). From Fyre Festival to Kendall Jenner and Pepsi to demonstrate the dangers of collaborating with unethical influencers, to Volkswagen and their greenwashing scandal, examples…
This month we feature Gartner’s prediction for the metaverse and what it means for marketers, consider the role that shapes play in conveying feelings and ideas, and explore the importance of humility and empathy in marketing.
In this month’s issue, we look at a rather wonderful example of gamification by WHSmith, consider whether crowbarring lofty ideals into products is always such a good idea, and highlight the importance of having an innovation strategy.
The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.
We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.
Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via ’emotional search’, the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.
Making a start with your account-based marketing strategy can seem an overwhelming prospect. This blog post provides a detailed summary of how to begin. It will surely help point you in the right direction…
The benefits of account-based marketing (ABM) have been much vaunted in recent years. Yet achieving excellence is still a common struggle for marketers. This call-to-action should help invigorate your commitment to this vital tool of sales and business growth.
In this article, we explore how technology holds the key to ensuring data is accurate, up-to-date and ready for use. In today’s regulatory climate, it’s not just good for business: it’s essential for legal compliance.
With technology fast-evolving and consumer habits ever-changing, marketers must keep moving forward too. But are you keeping your thinking fresh? Here, we explore why the pressure to learn is also a huge opportunity.