Category: Best practice

B2B GDPR – a common sense view and workable expertise, at last

Post author By Judith Niederschelp
Post date 19th October 2017

There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.

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Tags B2B marketing, customer data, GDPR, legal and compliance, personal data, privacy

Best practice Data Driven Channels Europe Global UK

Social media animal magic: marketing with a conscience

Post author By Phil Aiston
Post date 18th October 2017

Are ‘cutesy’ pictures of wild animals shared online fuelling the illegal wildlife trade and can marketers serve the increasing demand for social media animal marketing, but in an ethical and responsible way? Phil Aiston shows how working with animals – but with a conscience – can be a force for good.

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Tags charity, content management, customer engagement, customer experience, customer experience management, neuroscience, non-profit, social media, video marketing

Best practice Data Driven Channels Global

How to maximise employee and customer advocacy to drive sales

Post author By Craig Hanna
Post date 10th October 2017
6 Comments on How to maximise employee and customer advocacy to drive sales

Brand influencers and advocates are key to driving reach and sales yet most companies fail to activate well. Both customers and employees are a source of untapped growth that companies need to focus more effort on. Here’s how to maximise employee and customer advocacy.

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Tags brand advocacy, brand advocates, branding, customer experience, influencer marketing, loyalty marketing, marketing strategy, personalisation

Best practice Global Strategy and Management

Selling to Generation Z: what brands can learn from online fast fashion

Post author By Katie Woodhead
Post date 4th October 2017

From product selection and presentation through to search, filtering and promotions, retailers such as ASOS, Missguided and PrettyLittleThing are top of the class when it comes to speaking to Generation Z. As these technologically fluent post-millennials enter the world of work and start to purchase from a wider range of brands, how can retailers tempt them across their virtual front door? Katie Woodhead examines lessons other brands can learn from the online fast fashion fraternity in communicating with the twentysomethings –
the next generation of consumers.

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Tags branding, customer engagement, customer experience management, customer loyalty, demographics, e-retailing, influencer marketing, luxury brands, marketing strategy, millennials, mobile, mobile apps, social media, voice search

Best practice Data Innovation Global

Website strategy for start-ups – 10 tips for choosing the right domain name

Post author By Sally Hooton
Post date 25th September 2017

If you are in the process of setting up a new website, think carefully about the domain name you aim to use. It’s the first thing your potential customer will see and should sum up concisely and accurately what your business is all about; so don’t try to be clever – be clear. These expert tips and an infographic explain how.

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Tags domain names, internet trends, keywords, legal and compliance, marketing strategy, search engine optimisation, SEO, start-up, web analytics, website analytics

Best practice Europe Global Legal & Compliance Strategy and Management UK

Online brand safety: how to protect your investment in digital

Post author By Richard Foan
Post date 21st September 2017

Marketers want to know that their investments in digital advertising are protected against fraud and ads appearing on illegal or inappropriate websites. JICWEBS’ chairman Richard Foan explains what steps towards ensuring online brand safety have been taken by the industry.

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Tags ad fraud, advertising, branding, digital marketing, legal and compliance, marketing strategy, online advertising, web analytics

Best practice Data Driven Channels Global

5 best ways to use social listening for your business

Post author By Lisa Michaels
Post date 30th August 2017

Social media listening can have a monumental effect on your business – garnering customer insights and improving engagement, building brand loyalty and, thereby, increasing revenue. Learn how and why to do it well:

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Tags AirBNB, brand advocates, branding, content marketing, customer engagement, customer experience, customer experience management, customer loyalty, data segmentation, hashtags, influencer marketing, keywords, marketing strategy, social media, user generated content

Best practice Content Marketing Data Driven Channels Global

Are stories and video storytelling the future of content marketing?

Post author By Bob Dearsley
Post date 23rd August 2017

Storytelling – specifically, video storytelling – is the ‘big thing’ when it comes to content marketing, says Bob Dearsley – who cuts through the noise to bring advice on when and how to add video to your content marketing strategy.

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Tags B2B, B2C, branding, content marketing, customer engagement, Facebook, Instagram, LinkedIn, marketing persona, personalisation, smart devices, Snapchat, social media, twitter, video marketing

Americas Best practice Data Driven Channels Email Europe Global UK USA

Email engagement metrics: reputation ‘key to mailbox provider checks’

Post author By Guy Hanson
Post date 17th August 2017

build your email list, email engagement metrics

Does your email arrive safely in the inbox – or end up in the spam filter? Mailbox providers deploy email engagement metrics to identify reputable senders – so marketers should take heed of subscriber complaints. Examine the email journey, advises Guy Hanson, and how emails are perceived by recipients, in order to successfully reach subscriber inboxes.

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Tags AOL, data hygiene, data quality, email deliverability, email list, email marketing, Gmail, Microsoft, reputation, spam, Yahoo

Best practice Data Driven Channels Global

SEO rules and standards: white hats, black hats – how to skyrocket or ruin your website

Post author By Colin Cieloha
Post date 15th August 2017

SEO – Search Engine Optimisation – is one of the greatest tools that online marketing offers, but it can work for or against you. It all comes down to your knowledge of the SEO rules and standards that apply to all sites on the internet, even the best-known ones. Abide by these rules and watch your rankings soar – ignore them at your peril:

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Tags content management, content marketing, customer experience, customer experience management, e-commerce, keywords, legal and compliance, Search engine marketing, search engine optimisation, SEO, user generated content, website analytics