Categories
Americas Best practice Europe Germany Global Legal & Compliance Strategy and Management USA

Data security v technology: is another legal bombshell about to hit marketers?

It’s a quandary currently causing anguish for American law-makers: Should the US government (aiming to track and rout terrorists and fraudsters) have the power to search email data that’s stored on a server in another country? Or would this open the floodgates for international ‘snooping’ and thus be a potential violation of personal data privacy? How seriously would global business be affected if data no longer feels secure and protected across borders? Robert Howells investigates the facts, weighs up the pros and cons and worries about the future . . .

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

B2B GDPR – a common sense view and workable expertise, at last

There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Strategy Insight Strategy and Management

Data integrity is all about respect

Richard Noble says disregard for how valuable data is and how carefully it should be handled, can have disastrous repercussions for brands.

This content is for Free membership members only.
Register
Already a member? Log in here