Author: Judith Niederschelp

Judith Niederschelp is managing director of Aberdeen Group Europe, a specialist in data-led marketing for technology companies. She has more than 20 years’ international experience in the industry and a deep-rooted understanding of the B2B sector. www.aberdeen.com

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

B2B GDPR – a common sense view and workable expertise, at last

B2B GDPR

There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.

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Best practice Europe GDPR Legal & Compliance Strategy and Management UK

GDPR compliance: act in haste, repent at leisure

GDPR compliance, mist around GDPR lifts

Most business leaders now have an awareness of GDPR and its requirements. They’re keen to select and implement technologies to aid GDPR compliance. But important foundational capabilities should be addressed before technical controls for data protection are deployed.

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