Tag: Messenger app

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Data Driven Channels Global Insight

Weapon of mass influence – the social media effect on CX

social media effect

Thanks to the ever-evolving social media effect, the customer now has a voice; an opportunity to verbalise and thus influence the customer experience. But Professor Steven van Belleghem says social media wield far more heft than mere comment on company performance. Here, he discusses the potentially sinister side of influence.

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Artificial Intelligence Data Innovation Global Insight

‘Artificial intelligence first’: how invisible intelligence creates magical customer experiences

artificial intelligence first

Behind the scenes technology is taking the consumer experience to a new level, says digital expert Steven van Belleghem, who believes we are now in a brave new world of artificial intelligence first.

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