The Global Marketing Alliance

Tag: Huawei

Which brands show potential? Answers are in the 5 vital signs of business health

Post author By Sally Hooton
Post date 19th July 2017

‘Healthy’ brands are ranked highly around the world for making people’s lives better, shaking things up, communicating effectively and memorably and winning admiration. So who’s doing that well and who could do better? Which brands are rising stars? The BrandZ Global Top 100 has been monitoring which brands show potential and which have been displaying vital signs for more than a decade – here are the findings:

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Tags Amazon, Apple, brand loyalty, branding, customer engagement, data strategy, Google, Huawei, marketing strategy, Netflix, Nike, Samsung, Tesla

Data Driven Channels Global Insight Mobile

Apps international – the savvy marketer’s guide to the global mobile experience

Post author By Sally Hooton
Post date 22nd November 2016

apps international article, international drtv campaigns article

It is forecast that 5.4 billion people will have mobile phones worldwide by 2020, so brands need to understand what applications users in different regions are most likely to be using and how to provide a high-quality user experience.

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Tags Apple, Google, Huawei, Motorola, Samsung, user experience, Xiaomi, YouTube