The Global Marketing Alliance

Tag: data decay

Data quality in focus: GDPR puts data professionals out front for commercial decision-making

Post author By Stuart Huke
Post date 1st June 2018

Keeping data clean is at the core of compliance and competitiveness, says Stuart Huke. And the professionals who are focused on data quality are now at the top table of businesses across the UK and Europe – thanks to the GDPR spotlight.

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Tags AI, Artificial Intelligence, Big data, customer data, data collection, data decay, data driven marketing, data hygiene, data management, data quality, data strategy, machine learning, personalisation

Data Management Europe Insight Strategy and Management UK

Marketers grapple with the true costs of poor quality customer data

Post author By Sally Hooton
Post date 16th February 2017

As more marketers work to zero-based budgets, the true costs of poor quality customer data are about to become clear. Jim Conning discusses latest research from Royal Mail that reveals the alarming price of dirty data.

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Tags customer service, data decay, data hygiene

Best practice Data Management In the News Strategy and Management UK

Brand damage caused by direct mail to deceased: £1.64 per mailer

Post author By Sally Hooton
Post date 10th May 2016

As the UK’s mortality rate increases by six per cent, for the first time the brand damage caused by sending direct mail to people who have passed away has been calculated.

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Tags data decay, direct mail