Category: Country Focus

GDPR, Google and who owns the Global Data Stream

Post author By Craig Hanna
Post date 7th February 2019

The French regulator’s record fine for Google proves that the data industry is being forcefully awoken to a new reality where control over data shifts towards the individual and away from corporations. So what can we expect going forward? Craig Hanna explores the ramifications of the GDPR ruling, why there should be a separation of powers when it comes to personal data, and how a global data stream which is more open and democratic will benefit us all.

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Tags data protection, GDPR

Data Driven Channels Global Insight

SEO copywriting: 10 tools to optimise content for search engines and readers

Post author By Matt Edgar
Post date 26th December 2018

Online content marketers and regular bloggers must ensure their written work is clean and grammatically correct as well as engaging for the reader and effective for search engine optimisation – SEO. Here are some tools that can ensure that remit is fulfilled and to assist with SEO copywriting success.

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Tags content marketing, Google Adwords, website analytics

All content Best practice Content Marketing Data Driven Channels Global

[Infographic] What content marketers can learn from 2018’s SEO insights

Post author By Josh Wardini
Post date 20th December 2018

Josh Wardini takes a look at the key takeaways from 2018’s SEO trends. These include the continued growth of mobile search and the increasing popularity of voice-based and localised searching. All this has ramifications for the way content marketers produce copy… [Features mammoth SEO infographic!]

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Content Marketing Data Driven Channels Global Insight

How to create your SEO & content marketing strategy

Post author By Stacey Wonder
Post date 13th September 2018

SEO & content marketing can help you expand your reach – if you get the strategy right! Content marketer Stacey Wall reveals the importance of understanding ‘audience intent’ for creating a strong foundation for your strategy.

So what is audience intent and how can you uncover it? Stacey answers these questions and much more in this timely SEO and content marketing masterclass.

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Tags blogging, content marketing, Google ranking, Google Search, keywords, Search engine marketing, search engine optimisation, SEO

Artificial Intelligence Data Innovation Global Insight

Redefining retail: why focusing on CX will maximise potential of big data and AI

Post author By Peter Thomas
Post date 14th August 2018

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.

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Tags AI, Artificial Intelligence, customer data, customer experience, customer experience management, customer journey, customer loyalty, data insight, e-commerce, e-retailing, eBay, Google, keywords, machine learning, online retail, online shopping, OTTO, personalisation, retail

Americas Asia-Pacific China Europe Global Hong Kong India Insight Japan Malaysia Philippines Singapore Strategy and Management UK USA

Spotlight on the ASEAN region – building new trading relationships

Post author By Siddharth Shankar
Post date 9th August 2018

As Brexit continues to cast concern for EU trade, Siddharth Shankar sheds light on the ASEAN region and suggests that companies looking to enjoy a fruitful foreign trade relationship should consider the countries within this increasingly important market, which is welcoming international trade.

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Tags ASEAN, export, international trade, marketing strategy

Best practice Data Driven Channels Email Europe GDPR Global UK

Email marketing post-GDPR – has there been a negative impact?

Post author By Rachel Aldighieri
Post date 8th August 2018

email marketing post-gdpr email marketing campaign

New research suggests not, but the findings from the UK DMA’s email marketing post-GDPR survey are explored here by Rachel Aldighieri, who reveals that email is consumers’ preferred marketing channel and discusses why marketers must keep the message simple.

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Tags customer engagement, email marketing, GDPR, legal and compliance, postal

Content Marketing Data Driven Channels Global Insight

Creating brand buzz: 5 ways to get your audiences interacting with UGC

Post author By Olga Egorsheva
Post date 7th August 2018

‘People do business with people they know’ is an old adage that still rings true. Similarly, people respond better to reviews and ratings posted online by family and friends; people they trust. So it makes sense in this modern world to ensure you are making the most of user-generated content (UGC) – that your happy customers are interacting with UGC and thus encouraging like-minded potential customers to your product or service. Here’s how to get the best from UGC.

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Tags consumer reviews, content marketing, customer reviews, legal and compliance, marketing strategy, UGC, user generated content, video marketing

Data Driven Channels Global Insight

Boosting profits and winning business through effective UX

Post author By Andy Clowes
Post date 6th August 2018

Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.

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Tags AI, augmented reality, chatbots, customer experience management, mobile apps, user experience, VR, website design

Artificial Intelligence Data Innovation Global Insight

Man v machine: will AI robots replace human sales reps?

Post author By Sunny Paris
Post date 2nd August 2018

Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals.

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Tags AI, Artificial Intelligence, chatbots, customer relationship management, marketing automation, sales and marketing