Starting out in journalism before crossing into PR, Rachel Aldighieri has helped to drive the UK DMA's transformation from an ordinary trade association to a vibrant industry community over the last eight years – working closely with many of the UK's most forward-thinking agencies, brands, suppliers and press.
She is a strong supporter of youth in the marketing industry and believes in the positive contribution and central role that one-to-one marketing can deliver within a modern, creative UK economy.
New research suggests not, but the findings from the UK DMA’s email marketing post-GDPR survey are explored here by Rachel Aldighieri, who reveals that email is consumers’ preferred marketing channel and discusses why marketers must keep the message simple.