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Data Innovation Global Insight

‘Dear start-up, this is what I wished I had known when I started’ – expert entrepreneurs share their know-how

Will your start-up business be a success? Heed the voices of experience . . . here’s some top-level advice from a handful of expert entrepreneurs on how to avoid the pitfalls, cut through the criticisms, hurdle the competition and propel your new business to profitable heights.

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Data Innovation Global Insight UK

The entrepreneurial venture: why your business plan probably won’t deliver

Nearly one in 18 adults in the UK – and one in ten in the USA – are actively pursuing entrepreneurial dreams, but for most those dreams remain just that. Are you looking to launch a start-up . . . to make your entrepreneurial venture a reality? John Mullins is the voice of experience and has advice on how to make the most of opportunity to deliver results.

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Case Studies Europe Global Strategy and Management UK

Niche marketing: 5 challenges brands face – case study

With the 2017 Drone Racing World Championship taking place last week in London’s Alexandra Palace, here are guidance and tips for marketers and start-ups facing challenges when trying to break into new markets.

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Americas Data Management Global Insight Strategy and Management USA

Start-ups: what data do you need and how do you get it?

It might seem obvious, but it is quality not quantity of data you need to support your marketing efforts. Here, consultant Robert Howells brings the first in a series of data articles – this one looking at start-ups data; how they find their data and what they do with it for optimal effect.

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Bulgaria Eastern Europe Global Insight Strategy and Management

Conference round-up – the data driven perspective from Webit 2017 Sofia

Not too far into the future, many of us will live in smart cities, where technology and data will combine – proving that data insight is a driving force for growth and innovation. This and more was explored at the recent Webit 2017 in Sofia. The GMA attended and here we sum up the fascinating data driven perspective from that event.

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Case Studies Data Innovation Europe UK

Getting your start-up funded – six lessons we learnt

The CMO of a UK-based start-up gives a frank account of how investment was finally (and after a nerve-wracking delay) secured to get the business up and running.

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