Tag: CRM

Analytics and targeting: why marketers vacuum up data

Post author By Tim Scargill
Post date 10th August 2017

Recently, the possibility of selling data collected by a robot vacuum cleaner triggered a debate about legality and ethics. But why would marketers vacuum up data and how would they use information about a home’s square footage, furniture and other personal details to reach customers? Tim Scargill discusses the many ways marketers utilise data analytics to predict consumer behaviour, improve targeting and personalisation and determine the ROI of their marketing efforts.

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Tags Amazon, Big data, CRM, customer retention, data analytics, demographics, Google analytics, location marketing, machine learning, market research, marketing campaigns, personalisation, predictive analytics, Promotions

Data Driven Channels Europe Global Insight Marketing Automation

Marketing automation tools: leaders and rising stars

Post author By Daniel Wiglas
Post date 2nd August 2017
1 Comment on Marketing automation tools: leaders and rising stars

Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:

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Tags AI, Big data, content management, content marketing, CRM, data analytics, data segmentation, email, influencer marketing, machine learning, marketing campaign, marketing cloud, mobile apps, personalisation, social media, web analytics

Europe Global Insight Strategy and Management UK

Brand partnership – deploy dream teamwork to triumph in customer loyalty

Post author By Chris Wilson
Post date 26th July 2017

Relevant brand partnership can help marketers deliver successful loyalty programmes – and the strategy goes beyond offering exclusive and unexpected customer experiences. Partnerships also give brands access to a wider set of customer data that will drive loyalty by association. What’s not to like? Just make sure you get the right partnership, says Chris Wilson.

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Tags AirBNB, brand loyalty, brand partnerships, CRM, customer experience, customer experience management, customer loyalty, data analytics, demographics, Manchester United, Promotions, Uber

Case Studies Data Driven Channels Global

Lessons learned from Amazon Prime Day: making your customers feel valued

Post author By Sally Hooton
Post date 17th July 2017

Research shows that 57% of customers would spend more with brands that make them feel valued and that personal touch can be achieved by brands through events such as last week’s Amazon Prime Day, which treated Prime customers to exclusive deals and won loyalty and trust in return. Here are the lessons Amazon Prime Day has taught marketers of other brands:

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Tags Amazon Prime Day, brand loyalty, CRM, data analysis, e-commerce, email marketing, online retail, personalisation, reputation

CRM Data Driven Channels Europe Global Insight UK

Personalised marketing: it’s good, but it’s not right (yet)

Post author By Anthony Botibol
Post date 12th July 2017

Increasingly, consumers are understanding how useful sharing their data can be, in terms of receiving a relevant communication, a tailored offering or a specific deal. But are marketers really making the most of a personalised marketing strategy or, as research suggests, do many doubt that perfecting personalisation is possible? Currently, personalisation is good, but we need to do it better.

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Tags ad blocker, Big data, content marketing, CRM, customer experience, data strategy, email marketing, marketing strategy, personalisation, Promotions, website analytics

Big Data Data Innovation Global Insight

Deciphering big data: business analytics versus business intelligence

Post author By Sally Hooton
Post date 28th June 2017

Big Data is making an enormous impact on business growth and productivity, with companies reporting that methods of data collection and analysis can fundamentally change the way they conduct their business. Here, the key benefits of big data analytics and business intelligence are examined in the framework of the modern, data driven approach to business (infographic).

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Tags Big data, business analytics, consumer behaviour, CRM, data analysis, data analytics, data management, data quality, data scientist

Americas Best practice Data Management Global Strategy and Management USA

A faster path to ‘Yes’: using engagement science to move prospects to customers

Post author By Gary Scidmore
Post date 26th June 2017
1 Comment on A faster path to ‘Yes’: using engagement science to move prospects to customers

Data engagement science, smarter data insight

Data analytics can help identify the right contacts in the right accounts – but newer forms of predictive analytics, combined with sales and marketing data, can help gain an even deeper understanding, enabling companies to identify those who are in the market to buy. Engagement science transforms a one-size-fits-all sales cycle to an individualised approach that will develop sustainable relationships with customers.

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Tags content marketing, CRM, customer engagement, data analytics, predictive analytics, sales and marketing, social media, video marketing

Data Driven Channels Email Europe Insight UK

It’s big, but it’s not clever – email overkill: retailers should stop the spam

Post author By Sally Hooton
Post date 21st June 2017

It’s official – poorly targeted and overly frequent digital communications from retailers are turning consumers off. Statistics show a staggering amount of people unsubscribe or simply ignore messages that are so often littering their inboxes, the recipients deciding they are email overkill . . . spam. What’s to be done?

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Tags branding, CRM, customer experience, demographics, personalisation, social media, spam

Data Management Global Insight Strategy and Management

Report: agencies using DMPs to serve clients, win new business

Post author By Sally Hooton
Post date 12th June 2017

From basic targeting to more refined insight gathering and knowledge sharing, how can agencies provide their clients with an advanced data strategy? A new, global report shows how media agencies are making the most of the capabilities of their DMPs – data management platforms – and highlights regional variations.

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Tags CRM, data strategy, marketing agencies, mobile, SEO, social media

Data Driven Channels Global Insight Marketing Automation

Dos and don’ts of integrating CRM with marketing automation

Post author By Sally Hooton
Post date 11th May 2017
1 Comment on Dos and don’ts of integrating CRM with marketing automation

Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.

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Tags CRM, data hygiene, email, personalisation