Tag: Uber

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Europe Global Insight Strategy and Management UK

Brand partnership – deploy dream teamwork to triumph in customer loyalty

account-based marketing , brand partnership

Relevant brand partnership can help marketers deliver successful loyalty programmes – and the strategy goes beyond offering exclusive and unexpected customer experiences. Partnerships also give brands access to a wider set of customer data that will drive loyalty by association. What’s not to like? Just make sure you get the right partnership, says Chris Wilson.

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Global Insight Strategy and Management

Platform marketing: how to harness the power of networks & communities

platform marketing

It’s a new kind of business model which can scale rapidly (Airbnb, Uber) by harnessing network effects: platform marketing . . . here’s how it works:

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Data Innovation Global Insight

Agility, experimentation and culture change: what innovative start-ups teach brands

start-ups teach brands

Competition and a threat or potential strategic partners and source of fresh talent? What’s the view of corporates about entrepreneurial companies just starting out in the marketplace . . . and what can those tech-savvy innovative start-ups teach brands?

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