Don’t get weighed down by poor B2B website design and risk an even worse user experience. Verity Dearsley explains the concept of growth-driven design and how it can engage visitors, lift ROI and propel your business onwards and upwards.
There’s been a major shift in how businesses grow, how buyers purchase and how businesses build meaningful conversations and customer relationships. Companies that align their mission, strategies, action plans and tools with the way buyers think, discover and purchase will have a huge competitive advantage, says Todd Hockenberry. So, take a long look – is your website truly your best-ever and most enticing shop window? Here’s how to make sure it is, and that it deals with changes in buyer behaviour in order to stay ahead of the curve. Check out this expert user experience guide.
Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.
Christian Golden discusses why customer reviews are an important part of a marketing strategy and how their potential can be harnessed. His article is based around in-depth research into what buyers of B2B software look for on their purchasing journey – a study which revealed some major trust issues and the increasing need for vendor transparency.
Bill Hess discusses how to place ad content on your site that is welcomed, not blocked. He believes website owners can protect their sites against ad-blockers by taking more care, claiming visitors are annoyed by irrelevant ads, not all ads. So, be aware of the difference, get to know your audience and tailor the ad content accordingly in order to boost your sales.
A new survey has revealed how marketing professionals are struggling to convince decision-makers about the value of content marketing, due to a mix of high expectation and a lack of focus in terms of clear marketing ROI. And, while budgets are growing, it is getting harder to deliver the results now demanded by those holding the purse-strings. Marketers are under more scrutiny than ever, as the pressure is on to achieve the desired result. Kirsty Daniel investigates the survey findings.
Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.
A poll among social media influencers has revealed why many prefer Instagram to Snapchat. Sophie Parry-Billings details the survey results and explains how marketers can leverage social influencers to further their campaigns.
Mark Thomson shares his expert ideas for start-ups and those who are planning their content marketing strategy – showing the way forward through use of the varying tools of the trade.
Thanks to the ever-evolving social media effect, the customer now has a voice; an opportunity to verbalise and thus influence the customer experience. But Professor Steven van Belleghem says social media wield far more heft than mere comment on company performance. Here, he discusses the potentially sinister side of influence.