Category: Data Driven Channels

Your marketing looks great! So why is your customer engagement poor?

Post author By Henry Smith
Post date 30th May 2018

customer engagement poor customer engagement life events

We all know that engagement is vital, so why are so many marketers rubbish at it? A recent report has found companies are still not sufficiently tailoring their communications to customers throughout the lifecycle and it is surprisingly common for global marketers to send un-personalised emails. In fact, fewer than a third of businesses have a ‘defined’ audience engagement capability for their email campaigns. So, is your customer engagement poor? Check out the report evidence and heed the solutions:

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Tags Big data, customer engagement, customer experience, customer experience management, CX, data segmentation, email marketing, marketing automation, personalisation, segmentation

Data Driven Channels Email Global Insight

Deliverability 101 – the importance of sender reputation

Post author By Spencer Kollas
Post date 29th May 2018

Will the person you are emailing open your message? Will he or she click through? The answers depend entirely on trust; what faith the recipient has in you – it boils down simply to sender reputation. Here’s how to check yours stands up to scrutiny – and thus your email message makes it successfully through to your intended recipient.

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Tags deliver, email deliverability, email marketing

Americas Data Driven Channels Europe Global Insight Israel MENA UK USA

The tailored website: how to keep your online customers coming back again and again

Post author By Yaron Morgenstern
Post date 2nd May 2018

If a website takes ages to load and seems confusing to navigate around, the chances are visitors will sigh heavily and go find another website; their potential purchase lost. So, if it is obvious that a poor shopping experience costs online customers, why are so many websites still rubbish? It makes sense to keep visitors to your site happy and especially to ensure they return repeatedly – Yaron Morgenstern shows how valuable it is to create a slick, user-friendly experience.

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Tags customer experience management, e-commerce, marketing campaigns, personalisation

Best practice Data Driven Channels Global

Top 10 SEO practices to help drive your website traffic

Post author By Mary Jones
Post date 26th April 2018

How do you successfully boost traffic to your website and encourage visitors to browse and hopefully buy your products and services while online? First of all, potential customers have to be able to find your site – and that’s where good use of SEO practices start. Mary Jones explains what SEO – Search Engine Optimisation – actually is and how to leverage it properly to watch your business grow.

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Tags content marketing, Search engine marketing, search engine optimisation, SEO

Data Driven Channels Global Insight

Segmentation and the savvy shopper – demographic data is a start, but is it enough?

Post author By Pini Yakuel
Post date 24th April 2018

The longstanding assumption among retailers has been that women will buy, no matter what the price. But Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money. However, he says far more attention is required to ensure that savvy shopper remains loyal to a brand. So indeed, no matter what the price, it’s all about the crucial customer experience.

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Tags analytics, consumer behaviour, customer data, customer experience, data science, data segmentation, demographics, discounts, marketing strategy, personalisation, retail

Data Driven Channels Europe Global Insight UK

London Fashion Week: a reminder that without an online strategy luxury brands won’t thrive

Post author By Shalina Ganatra
Post date 19th April 2018

London Fashion Week is staged twice a year – February and September – and, whether you follow fashion slavishly or not, affects what appears subsequently on the high street. But Shalina Ganatra looks at the event from a different perspective – the view of a marketer, and here discusses the online strategy luxury brands should now adopt to develop their personal shopping offering. She says retailers must get the basics right when gathering customer data to create a better and faster tailored shopping experience.

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Tags customer engagement, customer experience, customer experience management, customer loyalty, e-commerce, e-retailing, fashion, London Fashion Week, online retail, online shopping, Programmatic Commerce, retail

Data Driven Channels Global Insight Mobile

Mobile apps infographic – what do consumers think of apps & should your business get one?

Post author By Sally Hooton
Post date 16th April 2018

If you are wondering whether your business would benefit from an app, or if the one you already have is of value, take a look at the results of a survey into how they are viewed by consumers. This informative mobile apps infographic sheds light on usage, expenditure and more.

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Tags marketing strategy, mobile apps, mobile marketing, personal data

Best practice Data Driven Channels Global Mobile

Maximising mobile: how best to adapt your content for the rise of m-commerce

Post author By Olga Adamkiewicz
Post date 3rd April 2018

Mobile has grown to become a truly powerful point of purchase for consumers on the go, but it is vital that businesses are maximising mobile commerce opportunities by tailoring their content to suit those consumers. Olga Adamkiewicz looks at some of the best practices for maximising sales via this handheld device; one of the biggest mediums of purchase.

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Tags e-commerce, m-commerce, mobile, mobile apps, mobile marketing, mobile search, mobile technology, smart devices, smartphones

Data Driven Channels Global Insight

Leader of the pack: great customer experience beats price, so here’s how to get it right

Post author By Chris Robinson
Post date 28th March 2018

Researchers have been analysing how easily UK consumers can get in touch with retailers via their preferred channel and they have identified a ‘dutiful dozen’ retailers that are ticking all the boxes. With 81% of consumers taking their business elsewhere if their queries aren’t answered quickly and effectively by a company, it is critical that retailers are offering a great customer experience and as many customer service touchpoints as possible. Chris Robinson explores the evidence.

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Tags customer experience, customer experience management, customer journey, customer service, CX

Best practice Data Driven Channels Europe Global UK

What you must do to your website to generate B2B sales leads – part 3

Post author By Bob Dearsley
Post date 27th March 2018

Bob Dearsley has been examining website optimisation and how marketers should be addressing website messaging, design and structure, in order to build an e-visitor’s trust and encourage engagement. In this third and final part of the article series, he tells how to track engagement on your website to inform decisions and thus successfully generate B2B sales leads.

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Tags B2B, B2B marketing, customer experience, customer experience management, e-commerce, website analytics, website design