Category: Country Focus

Time to stop drowning and start riding the Big Data wave

Post author By Bart Omlo
Post date 19th March 2018

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Tags AI, Artificial Intelligence, Big data, content management, customer engagement, customer experience, customer experience management, digital marketing, machine learning, personalisation, user experience

Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

Post author By Alex Vaidya
Post date 16th March 2018

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Tags AI, Artificial Intelligence, branding, customer experience, customer experience management, customer journey, customer loyalty, digital marketing, e-retailing, machine learning, marketing campaigns, personalisation

Data Management Global Insight Strategy and Management

Make your marketing more relevant: deep dive into customer segmentation

Post author By Abhi Yadav
Post date 15th March 2018

Clearly understanding the need for customer segmentation puts marketers on their way to targeted, tailored and relevant marketing, says Abhi Yadav. But add to that some more detailed how-to info and you can empower your customer data, meaning you are even better placed for a greater return on your investment. Here’s that how-to info:

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Tags data analytics, data segmentation, demographics, targeting

Best practice Data Driven Channels Europe Global UK

What you must do to your website to generate B2B sales leads – part 1

Post author By Bob Dearsley
Post date 13th March 2018

Does your website generate B2B sales leads? Bob Dearsley brings the first in a three-part series of articles looking into how businesses and marketing managers can trigger prospect leads through website optimisation.

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Tags B2B, B2B marketing, customer experience, customer experience management, e-commerce, website analytics, website design

Data Innovation Global Insight

‘Dear start-up, this is what I wished I had known when I started’ – expert entrepreneurs share their know-how

Post author By Sally Hooton
Post date 12th March 2018

Will your start-up business be a success? Heed the voices of experience . . . here’s some top-level advice from a handful of expert entrepreneurs on how to avoid the pitfalls, cut through the criticisms, hurdle the competition and propel your new business to profitable heights.

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Tags entrepreneur, marketing strategy, start-up, start-ups

Global Insight Strategy and Management

Content marketing upskill: explore these successful blogging strategies

Post author By Josh Wardini
Post date 8th March 2018

Make sure your blogging strategies are promoting your website and pushing visitors your way. Don’t waste time and energy writing posts that don’t engage – check out the infographic that talks you through the state of the blog industry, from creation to the way forward. Josh Wardini uses the insight to show how to boost your blog’s performance.

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Tags blogging, BuzzSumo, content marketing, e-commerce, Facebook, Mashable, social mefia, TechCrunch, Wordpress

Data Driven Channels Email Global Insight

Five top email campaign opportunities and how to implement them

Post author By Guy Hanson
Post date 7th March 2018

Marketers love email because it works – researchers tell us that open rates, click rates and, most importantly, conversion rates are up and are driving ROI . . . proving that consumers also love it. Yet, surprisingly, some companies are not using this channel well enough to make the most of email campaign opportunities. Guy Hanson has a handful of ways to boost your brand’s email performance. Check them out:

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Tags brand loyalty, creative, customer engagement, customer loyalty, data hygiene, discounts, email deliverability, email marketing, marketing campaigns, mobile marketing, personalisation, Promotions, TripAdvisor

Best practice Data Driven Channels Global

The 6 best SEO practices for WordPress blog posts

Post author By Jay Kang
Post date 6th March 2018

You have written an article for your website and now you hope that blog you post will attract and engage visitors. Make sure it does by deploying the best SEO practices, says Jay Kang – who details how careful use of WordPress and search engine optimisation can boost your site’s rankings and ultimately drive more people to your e-shop window.

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Tags blogging, content management, content marketing, Google Search, keywords, Search engine marketing, search engine optimisation, SEO, Wordpress

Artificial Intelligence Data Innovation Europe Global Insight UK

The power of digital personalisation: how to leverage AI to compete with Amazon

Post author By Keren Zimmerman
Post date 5th March 2018

While e-commerce has levelled the selling field, artificial intelligence is propelling e-retail players forward, says Keren Zimmerman. Personalisation is the key to winning customer loyalty and repeat business and brands that leverage AI will turn that key. The technology is now becoming more affordable, so here’s how to compete with the bigger brands and use AI to power your audience data.

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Tags AI, Amazon, Artificial Intelligence, e-commerce, machine learning, marketing automation, online retail, online shopping, personalisation

Americas Best practice Europe Germany Global Legal & Compliance Strategy and Management USA

Data security v technology: is another legal bombshell about to hit marketers?

Post author By Robert Howells
Post date 2nd March 2018

It’s a quandary currently causing anguish for American law-makers: Should the US government (aiming to track and rout terrorists and fraudsters) have the power to search email data that’s stored on a server in another country? Or would this open the floodgates for international ‘snooping’ and thus be a potential violation of personal data privacy? How seriously would global business be affected if data no longer feels secure and protected across borders? Robert Howells investigates the facts, weighs up the pros and cons and worries about the future . . .

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Tags data protection, data security, GDPR, legal and compliance, Microsoft, privacy