Author: Jed Mole

Since joining Acxiom in 1996, Jed Mole has held various leadership roles and has worked directly with major brands such as P&G, Sony, Dell and Hearst. Prior to Acxiom, he worked for Cable & Wireless, Ernst & Young and the Royal Navy.

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Americas Data Protection Data Strategy Europe Germany Global Insight Latin America Netherlands Spain Strategy and Management USA

Think global, act . . . globally – unlocking what the global customer really thinks about data

global customer

Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.

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